MAHIRAH SYED

PROFESSIONAL EXPERIENCE IPG Mediabrands – Reprise Digital

Clients: Gilead (B2C/B2B) Jazz (B2C), Foundation (B2C/E-commerce), Accenture (B2B) Associate Director, Paid Search & Media

Media Strategy

Jun 2021-Present

  • Partners with functional channels to develop and execute integrated marketing plan for clients with $80MM+ budgets

  • Identifies up-sell and cross-sell paid search, digital publisher & YouTube video advertising opportunities through strategic & tactical

    campaign management that drive desired client outcomes with efficient spend

  • Creates data-driven roadmap to drive campaign efficiencies and identified A/B testing opportunities across platforms

  • Led client’s global search launch working with regional paid media teams across EMEA, LATAM & APAC markets

    Business Development & Growth

  • Coordinates with client analytics leads to set KPI goals and execute measurement plan, present learnings and findings to clients

  • Influences key client-side stakeholders to test new paid search & digital strategies, betas & solutions resulting increased media spend

    investment 25% YoY

  • Partners with agency executives to research, develop and present digital strategy for new business pitches

  • Assisted in creation of global search playbook for existing and potential B2B and e-commerce clients

    Team Management

  • Oversees professional development and skills growth for 8+ team members including 3 people managers

  • Fosters an environment that encourages calculated risk taking, innovation and strategy through initiatives such as “Present Your Idea” days

    where each team member presents an innovation or learning they would like to test within our accounts

  • Delegate projects to managers to ensure members of teams at all levels are meeting client deliverables

    Awards & Recognitions: 2021 East-Coast Ambassador - Reprise Global FROG Awards

    Demonstrated Reprises’ global core values in day-to-day behavior and actions. Play an active role in Reprise’s employee initiatives, events and culture groups. Act as an ambassador for Mediabrands employees, clients, partners and the wider industry.

Senior Manager, Paid Search & Media Manager, Paid Search & Media Senior Analyst, Paid Search
Group M – MediaCom

Clients: Toms (B2C, E-commerce), Allergan (B2C)

Associate, Paid Search & Social

Nov 2020-May 2021 May 2019-Nov 2020 Nov 2017-May 2019

Nov 2015-Nov 2017

  • ●  Managed strategic planning, and execution for $15MM+ portfolio of paid search and social media campaigns within retail and pharmaceutical verticals.

  • ●  Analyzed and manages detailed data including CPA, CPC, CTR, Conversions & Impression Share, to reach client goals CERTIFICATIONS & SKILLS

  • Google Ads Certified, Bing Ads Certified, Yahoo Gemini Certified

  • Marin Software, Omniture, DoubleClick, Instagram, Facebook, Twitter Ads, Prisma, YouTube, Quora, Google Analytics, Adobe

    Omniture, Kenshoo, Criteo

    EDUCATION

    Rutgers University Business School, Newark B.S. Marketing, May 2015